Top 5 Advantages of Getting Your Product on QVC
Published by SellOnQ on Tagged Inventions, Marketing New Products, New Invention Marketing, QVC, Sell on Q Book- QVC is free and can expose your product to potentially 89 million homes in the United States and 166 million homes worldwide.
- A successful appearance on QVC can open new distribution channels for your product in stores and online.
- Having your product marked “As seen on TV” validates your product and helps promote sales in other venues.
- Featured products on QVC (TSV’s) commonly sell in excess of $2 Million in one day.
- Earning a spot on a top home shopping show like QVC can help your product be first and fastest to the market.
Top 5 Marketing Tips for New Product Inventors and Startup Entrepreneurs Using Leverage
Published by SellOnQ on Tagged Marketing New Products, New Invention Marketing, QVC, Sell on Q Book- When you’re starting out and you wear all the hats and have limited resources, it is important to utilize leverage in your marketing efforts. One of the top uses of leverage is selling your product via a home shopping show like QVC. Selling through QVC is akin to having a staff of thousands promoting your product in thousands of locations.
- Get performance based individuals to promote your product for you. Once you get paid, they get paid. Manufacturer’s Representatives is one name for them. Agents is another commonly used term to describe this type of salesperson, albeit closely associated with representatives that bring product to the home shopping channels on behalf of a company or inventor.
- Publicity via the internet, newspapers and magazines is an excellent use of leverage in that many people tend to see the coverage and as a result, has the ability to perform like hundreds of people on the street promoting your product.
- Piggyback your product with other company’s successful products via co-ventures and capitalize on their experience and distribution. This is like having a sales force promoting your product without the expense - an excellent form of leverage.
- Use free online video websites to promote your product visually. Some simple home-spun videos of new products have yielded millions of views on popular sites like Youtube.com.
How to Make Millions Selling on QVC - Top 5 Tips
Published by SellOnQ on Tagged Marketing New Products, New Invention Marketing, QVC- Find or develop a product that solves a common problem
- Find or develop a product that has mass appeal
- Create a “better mousetrap”
- Make sure your product is highly demonstrable
- Align yourself with people that understand and have worked with QVC
Make Millions Selling on QVC Video Trailer
Published by SellOnQ on Tagged Sell on Q Book
Leverage Your Marketing Efforts for Maximum Impact for your New Product or Invention
Published by SellOnQ on Tagged HSN, Inventions, Marketing New Products, New Invention Marketing, QVC, Sell on Q BookIn Napoleon Hill’s Think and Grow Rich, he tells a story of a man who stopped digging for gold and sold his mine to a junk dealer. Soon after, the junk dealer made an enormous discovery. Three feet past where the digging had stopped by the previous owner, he unearthed the world’s largest vein of gold. Great for him, not so great for the previous owner.
It makes me wonder how many people are three feet short of getting their product or million dollar idea off the ground.
For many people that I have met, the problem is marketing. Where to start, what to do, the question of financial resources, and so on. And no matter what scale your business marketing budget revolves in, whether small or large, you have to look at the most effective methods of marketing and this often entails the effective use of leverage.
Leverage is when you get maximum results for minimal effort. In other words, if you only had one opportunity to market your product, what could you do that would give you the greatest exposure and opportunity for your product with the least amount of effort.
Leverage is the secret of all great businesses and below is my list of high leverage activities that you can incorporate into your marketing efforts:
- Get your product on one of the shopping channels (QVC or HSN) - one exposure here is the equivalent of having a sales force of hundreds pounding the pavement for your product.
- Participate in a trade show - hundreds of buyers attend industry tradeshows - having a booth in one of these gains great exposure for your products.
- Find a qualified manufacturer’s representative to pitch your product to the major stores. Leveraging the work of others gives you the time you need to focus on things within your strength.
- Create a viral word of mouth video campaign using the internet. Many videos on Youtube that have gotten millions of hits are produced with nothing more than a consumer video camera. Creativity and humor are just a few keys to going viral, so place your creative inventive mind to work for you in the area of video ideas and you’ll be surprised what you can come up with.
- License your product or idea - quite often licensing provides the product creator with phenomenal leverage. Yes, you’re missing out on profit, but you’re also not doing the day to day work and marketing of your product. The key to going the licensing route is to of course have great ideas, but also to have many of them working for you. If you’re focusing on day to day business activities you won’t have as much time for idea creation and thus the power of licensing when it comes to leverage.
QVC and Selling Your Products and Inventions on TV - FAQ’s
Published by SellOnQ on Tagged Inventions, QVC, Sell on Q BookThroughout the years I have been asked some wild questions about QVC and what it takes to get on the home shopping giant. I plan on sharing many of the questions and answers I’ve received, including the wild and funny ones, but for now here are a few of the serious ones.
Question: Will QVC replay my appearance?
Answer: No, QVC is a live broadcast 24 hours a day, 364 days a year. The one day in the year that it does not broadcast is Christmas Day.
Question: How long do you have to ship your orders to customers after your air date?
Answer: In almost all cases your product is due in QVC’s warehouses well before your air date, so you won’t be shipping direct to customers, QVC will.
Question: Can I sell golf clubs on QVC?
Answer: QVC recently updated their list of product categories they are not actively pursuing and golf related items is one of the categories on the list. Some other categories they are not actively pursuing include condiments, salsa, sauces, and computer software. This does not mean that they won’t sell them, it’s just that they are not actively seeking them.
Question: I have a product idea that I know will be a big hit. Will QVC manufacturer it for me?
Answer: Generally, QVC does not finance or assist inventors, entrepreneurs, or businesses with the manufacturing of products.
Question: How much does it cost to be on QVC?
Answer: It doesn’t cost anything to be on QVC. QVC is free. The only cost to you is the cost involved in manufacturing your product. Plus, you are responsible for your own travel expenses and lodging.
Question: I heard QVC is also in England. If you get your product on QVC in the United States will you automatically get on in England?
Answer: Not only is QVC in England, it is in Germany and Japan as well. But being on QVC in the US does not guarantee an appearance on any of the other stations. Being successful in the US does work to your advantage and you may be contacted by buyers in the other countries if your product is a fit, and you can also contact them. If you have been successful in the US you will certainly gain their attention.
QVC and Selling Your Products and Inventions on TV - FAQ’s
Published by SellOnQ on Tagged Marketing New Products, QVCThroughout the years I have been asked some wild questions about QVC and what it takes to get on the home shopping giant. I plan on sharing many of the questions and answers I’ve received, including the wild and funny ones, but for now here are a few of the serious ones.
Question: Will QVC replay my appearance?
Answer: No, QVC is a live broadcast 24 hours a day, 364 days a year. The one day in the year that it does not broadcast is Christmas Day.
Question: How long do you have to ship your orders to customers after your air date?
Answer: In almost all cases your product is due in QVC’s warehouses well before your air date, so you won’t be shipping direct to customers, QVC will.
Question: Can I sell golf clubs on QVC?
Answer: QVC recently updated their list of product categories they are not actively pursuing and golf related items is one of the categories they are currently not active in pursuing. Some other categories they are not actively pursuing include condiments, salsa, sauces, and computer software. This does not mean that they won’t sell them. The listing clearly states that they are not actively pursuing these categories.
Question: I have a product idea that I know will be a big hit. Will QVC manufacturer it for me.
Answer: Generally, QVC does not finance or assist inventors, entrepreneurs, or businesses with the manufacturing of products.
Question: How much does it cost to be on QVC?
Answer: It doesn’t cost anything to be on QVC. QVC is free. The only cost to you is the cost involved in manufacturing your product. Plus, you are responsible for your own travel expenses and lodging.
Question: I heard QVC is also in England. If you get your product on QVC in the United States will you automatically get on in England.
Answer: Not only is QVC in England, it is in Germany and Japan as well. But being on QVC in the US does not guarantee an appearance on any of the other stations. Being successful in the US does work to your advantage and you may be contacted by buyers in the other countries if your product is a fit, and you can also contact them. If you have been successful in the US you will certainly gain their attention.
Stay tuned for more…
Trevor “ToeCracker” Crook Reviews Make Millions Selling on QVC by Author Nick Romer
Published by SellOnQ on Tagged Sell on Q Book“When you want a business and marketing degree, go to Princeton, Yale, or Harvard. When you want a degree in entrepreneurship on exactly what it takes to wake up the millionaire inside you, then you must invest in Nick Romer’s life changing book.”
Trevor “ToeCracker” Crook, copywriter and international speaker,
www.TrevorCrook.com
Brian Tracy Reviews Make Millions Selling on QVC, By Author Nick Romer
Published by SellOnQ on Tagged Sell on Q Book“This is a tremendous book, the bible for selling on QVC. It is full of simple, proven, practical ideas you can use immediately to generate sales and profits in large quantities.”
—Brian Tracy, author of Getting Rich Your Own Way
Joseph Sugarman Reviews Make Millions Selling on QVC
Published by SellOnQ on Tagged Sell on Q Book‘Getting your product on QVC can be the start of a wonderful opportunity where brands are established and fortunes are made. But like all good things, it’s not easy. And there are many pitfalls that can turn a great opportunity into a major disaster.
Nick Romer has written the ultimate resource for recognizing a winning QVC product, producing it and then getting it on the air before 85 million viewers. It is a complete guide with sound advice–a roadmap to success if you follow his advice. I strongly recommend it.
Joseph Sugarman, Chairman BluBlocker Corporation (17 years on QVC)